Kellogg’s is one of the world’s largest food manufacturers, with a portfolio of trusted household brands enjoyed by millions worldwide.
Kellogg’s wanted to create more than a recipe app.
To strengthen customer engagement beyond traditional advertising, Kellogg’s wanted to create a holiday party-planning app that helps consumers move from seasonal inspiration to active planning by connecting recipes, ideas, and product-related content in one digital experience.
Rather than simply presenting seasonal content, the experience needed to motivate customers to take action and strengthen their connection with the brand.
Creating an engaging planning experience required bringing together recipes, menus, shopping lists, guest-related planning, music, planner support, offers, and other interactive features into a single mobile app.
The challenge wasn’t adding more functionality. It was organizing numerous moving parts into an intuitive customer experience that felt simple and enjoyable to use.
Like many enterprise initiatives, the project involved a tightly managed schedule, evolving requirements, third-party dependencies, and careful decisions about which capabilities to build or integrate.
Kellogg’s needed a partner that could balance innovation with disciplined execution, ensuring the experience could be delivered without unnecessary complexity or project delays.
Instead of approaching the project as a collection of technical features, Atimi designed the app around the customer journey.
The experience brought recipes, menus, shopping lists, guest planning, inspiration, music, and planner support into one app, with Kellogg’s and Keebler content connected to relevant parts of the planning journey
The experience guided consumers from holiday inspiration through party planning by bringing together recipes, menus, shopping lists, guest planning, and interactive content into one intuitive digital experience that kept Kellogg’s products naturally connected to every stage of the journey.
Creating a seamless customer experience required coordinating multiple systems and services behind the scenes.
Atimi used Backendless to support structured app data, party-profile updates, geo-targeting capabilities, and live collaboration features, while keeping the technology invisible to the user. The team also connected the consumer app with planner workflows that supported live sessions, custom-plan requests, progress tracking, and planner recommendations. The result was a rich digital experience that felt simple despite the complexity supporting it.
Rather than delivering a one-time seasonal campaign, Atimi created a flexible platform that could support future enhancements and additional holiday experiences.
After its initial Thanksgiving release, the app’s architecture allowed Kellogg’s to extend the original Thanksgiving concept into additional celebrations, creating greater long-term value from the initial investment.
What began as a Thanksgiving experience proved successful enough to expand into additional celebrations, including Christmas, New Year’s Eve, and the Fourth of July.
The app turned seasonal recipes and branded content into an interactive planning experience where consumers could organize parties, explore ideas, and use product-related content as part of their preparation.
Atimi successfully unified numerous planning tools, content sources, and supporting technologies into a cohesive customer experience that felt intuitive and enjoyable to use.
The ability to adapt the original experience for additional holidays allowed Kellogg’s to reuse the party-planning concept across multiple seasonal campaigns.
By creating a flexible digital platform instead of a single-purpose app, Kellogg’s could extend the experience across multiple seasonal campaigns while continuing to build consumer engagement around its brands.
Today’s enterprise organizations face the same challenge Kellogg’s did: customers expect engaging digital experiences that do more than deliver information. They expect experiences that inspire action, strengthen brand loyalty, and create meaningful interactions.
Whether modernizing customer-facing apps, launching new digital products, or creating richer omnichannel experiences, enterprise leaders continue to face the challenge of connecting business goals, customer engagement, and technology. Atimi helps organizations solve these challenges by turning complex business objectives into intuitive digital experiences customers genuinely enjoy using.
“We partnered with Atimi to create a digital experience that would engage consumers in a meaningful way. Their ability to combine technical expertise with creative problem-solving helped us deliver an app that exceeded expectations and created lasting value for our brand.”
