Scott Michaels at Toronto IP3

Earlier today Atimi Software's VP of Client Services, Scott Michaels, participated in a very lively panel discussion at the Interactive Ontario-hosted iP3 Forum in Toronto, Canada.

The discussion centred around the merits of apps over mobile websites - drilling down to specific use cases and client stories and noting that this decision is never clear cut and requires careful examination. Another item of discussion was the typical difference in budgets between Canadian and American clients and the subsequent challenges that arise when creating apps, mobile websites and iAds.