NHL Vancouver Canucks App Boosts Revenue

Submitted by Tim S, 2010.05.10 - 16:56

The Canucks App is in the news again. An article published by Mobile Marketer points to the unique buzz that the app has created on iTunes Canada. In the words of Jon Festinger, Executive Vice President of Business and General Counsel at Canucks Sports and Entertainment:

"The success of the app—it's continually in the top five in the sports category on iTunes Canada—has largely been due to word-of-mouth promotions and the buzz it created in the social media space"

Atimi Software sought to create a world-class iPhone app designed with the fans in mind. The number of downloads (well over 60,000) and the mobile ticket revenue that the app has generated speaks for itself. Atimi has created a new standard for NHL apps.

BlackBerry users can now get in on the action as well. Canucks for BlackBerry is now available and is following in the footsteps of its iPhone sibling:

"The edition of this application for Research In Motion’s BlackBerry was recently released as well with the same level of attention that was seen with the iPhone release, according to the Canucks."

Click to Read:

Mobile Marketer Article

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